Shane and I have our own book club, and this month we are reading The Victory Lab, The Secret Science of Winning Campaigns, by Sasha Issenberg. This book has been getting a lot of hype lately for uncovering the "secretive realm of modern campaigns".
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.
The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.
Sounds cool right? I can't wait to dig in. Want to join me?
I have one signed hardback copy of
The Victory Lab to give away!
Not your cup of tea? I bet you have a politically minded husband/mom/dad/brother/friend who would love to find this in their stocking this Christmas.
To enter - Just let me know in a comment what issue you are most concerned with this election. I'll announce the winner October 26th.